Next Gen LMS market for Higher Education is expected to expand at a respectable growth rate
The global next gen learning management systems (LMS) market is expected to expand at a respectable growth rate from 2017 to 2021 (forecast period). It is driven by automated systems that can provide training to employees in organizations. Their achievements can be tracked by their position, performance, and other metrics such as social, behavioral, and emotional aptitude.
Learning Management Systems (LMS) is a software application designed to impart training or educational courses, coupled with tracking, reporting, documenting, and administrative tasks. Bring-Your-Own-Device (BYOD) is a trend that is encouraging the growth of this market with other mobile learning platforms. SMAC (Social, Mobile, Analytics, Cloud) is also playing a major role in supporting this trend. Cloud computing is an economical method of delivering courses to various potential students. Advances in technology are spurring the adoption of LMS by corporations.
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Mobile learning support systems are increasingly gaining prominence in the industry. LMS providers are creating software that would be compatible with latest smartphones to target a particular demographic. INSTRUCTURE, a U.S. LMS provider, has partnered with the Georgia Institute of Technology to implement the company’s LMS (“Canvas”) to offer educational courses for residential and virtual residents. The system can be used to improve their learning experience and increase passing percentage.
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The worldwide next gen LMS market is segmented according to application, end user, and region. By application, the market is fragmented into learner management, content management, performance management, administration, communication and collaboration, and others. Learner management is anticipated to generate maximum revenue for the market due to the need to monitor course progress, create reports, and various other tasks. The telecom and IT industry is expected to be the biggest end user due to ever-evolving technologies involved in the sector.
End users include corporate and academic. The corporate segment is sub-divided into small and medium (SME) enterprises and large enterprises. The academic segment is sub-segmented into higher education and K-12. The higher education segment is expected to exhibit a 31.7% CAGR during the forecast period. The corporate segment is touted to be a big market earner in the forthcoming years. Within the academic segment, K-12 holds a smaller market share as compared to higher education. Grovo, Litmus LMS, and Absorb LMS are popular corporate LMS software, while Blackboard and Moodle cater to the higher education segment.
By geography, the market covers North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). North America may lead the global market during the forecast period due to the adoption of LMS by various corporations. It was driven by job and vocational training courses, particularly in the U.S. It is encouraged by presence of multinational corporations and other large conglomerates.
The APAC market is expected to exhibit a respectable CAGR till 2021 with organizations adopting these solutions to train employees and gain better dividends. India is one of the hottest markets after the U.S. with a high student population. Demand for these systems by working professionals to further their education is expected to influence market growth. The India market may register a double-digit growth rate during the forecast period.
The market is oligopolistic in nature with only few players at the top. Prominent market players encompass INSTRUCTURE, Jenzabar, Docebo, Growth Engineering, and D2L Corporation. INSTRUCTURE’s LMS had a high adoption rate in high schools in the U.S. Players are investing in the Cloud platform and reorganizing their structure to keep their plans feasible. Technologies that can deliver analytics and integration on various platforms are future trends that could define the market.
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